EFFECTIVE CAMPAIGN SIGNS
Posted on September 12, 2017
TIPS FOR EFFECTIVE CAMPAIGN SIGNS
Stand out from your competitors during election season with eye-catching campaign signs! We have put together some tips to help you get the most out of your political signs.
BE AWARE OF YOUR AREA’S RULES
Before ordering those 500 campaigns signs, don’t forget to research your area’s rules and regulations regarding yard signage. Some areas do not allow yard signs to be placed too close to the curb. Other possible restrictions include when the signs can be put up and taken down, or even the size of the signs. A disclaimer may be required at the bottom of every sign as well.
MAKE THEM BOLD
Use easy-to-read bold fonts (typically sans serif, though some serifs have good bold weights) for your campaign signs rather than thin delicate fonts. Most people will be driving past your signs at varying speeds and won’t be able to read who you are if the words are too thin and small.
The common rule is that a 1 inch high letter can be seen from up to 10 feet away. Since most people will be further away than that while driving, especially while driving fast, it is recommended to make your text at least 3 inches high. Your last name should be the biggest text on the sign, followed by the position you are campaigning for.
MAKE THEM LEGIBLE
It is very tempting to crowd your sign with as much information as possible, but this is not necessary! The main goal of any political sign is to get your name and what position you are running for into people’s minds so they remember you. You don’t necessarily need to put any extra text on your signs, such as email addresses, websites (unless they are catchy), and phone numbers. Even “Vote for” is not absolutely necessary, as people already know you are asking for their vote.
Having only your name and your desired position will leave enough “negative space” so that your content is easily read and absorbed at a glance.
STAND OUT FROM THE SEA OF RED, WHITE AND BLUE
While 2-color printing may be less expensive, full color signs will stand out and be more memorable. Be sure to pick colors that are bright and contrasting rather than lighter colors or colors that blend together. If you are set on using a red, white, and blue color scheme, make sure your layout is sufficiently different than your competitors’ layouts
Adding a full color photo of yourself to your signs will help people remember both your name and your face! Always use a professional high quality photo rather than a casual photo.
FINAL QUICK TIPS
Contour cutting your campaign signs, even slightly, will help them stand out from the common rectangular signs.
Coroplast (corrugated plastic) is the most common material used for temporary yard signs. It is more durable than posters or foamboard while being lightweight, and can be laminated with UV protection and anti-scratch.