8 Creative Booth Ideas for Your Next Event

Posted on March 6, 2018

Sick and tired of using the same booth ideas for business expos year after year? Want to make a splash at your next event with stunning visuals that support your brand story? If you’re not seeing the results you want from your trade show booth, look no further. Here are eight innovative trade show booth ideas that will get you noticed at your next event.

exhibition booth ideas for events

1. Add Some Color to Your Booth

Nothing pops off a showroom floor like bright, colorful, fun and creative trade show booths. As you’re exploring new exhibition booth ideas, consider using pops of color to catch the attention of attendees. Signage like posters and banners can help bring a booth to life with color and invite visitors in.

2. Add a Fun Booth Game

Trade show booth games invite attendees to stop for a second and have a little fun — giving you the perfect opportunity to strike up a conversation with a potential new customer. Add a game to your booth to draw in a crowd and create some buzz around your brand.

3. Get Creative With Your Giveaways

Skip the pens and candy — visitors will just grab those and walk away. Instead, give away something that gets people talking, like fun swag and even electronics. If you can’t afford to spend a ton of money on giveaways, consider making them prizes only available for winners of your booth game.

4. Come Up With a Creative Theme

Instead of resorting to putting out flyers and brochures on logoed tablecloths, why not come up with a theme to tie your entire booth experience together? Consider developing a theme that ties into your brand value, and tell that story throughout every aspect of your booth. Your theme can be reflected in an entirely redesigned trade show display that includes backdrops, banners, roll-up stands and more.

5. Show Up in Style

Want to make a splash on the showroom floor? Showcase a vehicle in a custom car wrap. You’ll earn extra publicity as attendees pass your car in the parking lot, and the vehicle serves as a mobile billboard promoting your business wherever you go.

6. Add Some “Wow” With Height

Show off your brand with large-scale graphics. By hanging a tall banner over your booth or setting up towering signage within it, you’ll add vertical scale to your booth and catch the eyes of more attendees.

7. Have a Photo Booth

There’s no doubt that photo booths get attendees excited. Print a large-scale banner as a backdrop and add fun props centered around your brand. Then drive attendees to your website, where they can view and download photos. As another perk, people are more likely to stay around for a while for their photo op, which gives you time to strike up a chat.

8. Get Involved in Social

Let people know you’re at the trade show by being active on social media. Use the event’s hashtag, engage with other attendees, post pictures of your booth, and ask people to stop by for a visit. This is also a great place to promote games, prizes and other fun activities going on at your booth.

If you want to earn more traffic to your trade show booth at your next event, consider one of these expo booth ideas. Not only will you attract more visitors and potential customers, but the creativity will mean you’re all the more memorable to your targeted audience.

Contact Houston Sign today for more information on our Houston business signs.